Clarity. Strategy. A digital presence with soul.
I’m Nina Gigele — brand strategist, entrepreneur, skier, and creative mind behind boutiq.vision. I guide founders, creatives, and growing brands in shaping their digital presence with intention and depth. Think of me as your strategic co-pilot — combining structure, creativity, and intuition to help your brand resonate.
Together, we’ll create a brand that feels as good on the inside as it looks on the outside. This is where strategy meets storytelling. You’ll walk away with a strong foundation that aligns your vision with how you show up online.
• Brand Clarity Workshops — Deep-dive sessions to uncover your brand’s core: purpose, positioning, personality, and tone of voice. We translate your vision into clear, aligned messaging.
• Strategic Concept Development — From naming to narrative. Together, we craft a visual mood and story that makes your brand unmistakably yours.
• Digital Presence Check — We audit your website, social channels, and content to understand what works and what needs refinement.
• Online Branding Roadmap — You’ll receive a personalized action plan with priorities, formats, and timelines to grow your presence confidently.
• Founders preparing for launch or transformation
• Teams in need of realignment across vision, content, and execution
• Experts ready to step into visibility with authenticity and power
→ This isn’t about building another brand. It’s about building the one that’s truly yours.
I guide you through a thoughtful process to turn scattered ideas into a tangible offer — whether it’s a new service, product, or brand experience. Agile, user-focused, and with a creative spark.
• Challenge framing & clarity sessions — We identify your biggest blocks and map the most valuable opportunities.
• Idea development & visual brainstorming — From business model options to storytelling angles, we sketch what could be.
• Prototyping & storyboarding — We create visuals or simple demos that make your concept come alive.
• Real-user feedback & testing — We run interviews or A/B tests to validate what matters — before you go all-in.
• First online presence build-up — Landing pages, social setup, content outlines, and more to get you seen and heard.
→ I combine creative momentum with strategic depth — so you gain both confidence and traction.
You have the message, now let’s bring it to the right people — in a way that fits your brand. I’ll help you make intentional choices in the complex digital landscape.
• Strategic audit & potential analysis — We assess where you are and uncover where you could go, based on your unique positioning.
• Tailored positioning strategy — Whether it’s high-impact visibility (Above-the-Line) or subtle audience building (Below-the-Line), we match your tone to the right channel mix.
• Campaign concept & execution roadmap — Ideas are nothing without activation. We shape campaigns with soul and structure.
• Performance marketing setup — SEO, SEA, social ads, email sequences — with tracking and insights that help us adapt and grow.
• Media budget strategy — You get clarity on where to invest and how to stretch your reach without wasting resources.
→ Your strategy becomes smart, intentional, and absolutely yours — no noise, no overwhelm.
The best is to set up a 1:1 Strategy Session to find out what your needs are and together we create magic moment and an outstanding and unique concept and strategy. Get in touch now
It starts with a spark. Book your free 30-minute strategy session — clarity and momentum await.
Magic starts here
